The game kicks off in about one hour and we have already seen some of the high-priced ads. Here are my comments on how the big guys do it.

#1. Pepsi. Pepsi has an outside-the-box ad. The ad is done by two deaf guys trying to find out where Bob's house is. It is done completely in sign with sub-titles. This is a first. We will see if this is labeled "offensive" even if the National Association of the Deaf approved it.

#2. Budweiser. A perennial mainstay. Wouldn’t be a Super Bowl without Bud and all of their commercials.

#3. Miller Lite. Bud's main competition that seems to always be poking fun at Bud.

#4. GoDaddy. GoDaddy is always controversial which gets them the most publicity. You may see racier ads at their web site.

#5. P&G. Proctor and Gamble will air its first ever Super Bowl commercial featuring Tide.

#6. Vitoria's Secret. Marketing lingerie with hot chicks to guys makes sense to me.

There are more and I will post another article after the game.

Some comments in general.

Sex, humor, and music still sell. Well, it sells to a primarily male audience.

More companies are linking their TV ads to their web site.

Companies can get away with more on their web site. FCC rules don’t apply.

If it worked before, use it again.

Stars give credibility (to an extent).

Market to your audience (in this case, mainly males).

This is the only show that people actually wait in anticipation for the commercials.

Pepsi has coined a new term – different abilities – as opposed to disabled or challenged.

30 seconds cost almost three million, but these ads will be all over the Internet forever for free. Some ads are already at YouTube before the game started.

Marketing to 90 million people would be considered by most to be the greatest opportunity to get your product noticed. We will see who makes it big with the best Super Bowl ads.

OK. It is almost game time. I've got my sandwich, chips and dip, cold beer, and some cashews. I will be cheering for the New York Football Giants since I love an underdog.

Use the power of Super Bowl advertising to get some ideas on how to market your web site. Hopefully, for a lot less than 3 million dollars for ½ minute.

I entered the blogosphere fairly late in the game. More than three years after starting and managing several busy forums and web sites, I dabbled with blogging through regular entries to one of my aviation web sites. Within weeks I got tired of the discipline – not of writing – but of ftp’ing everything to the web. I gave up as I decided blogging wasn’t for me.

Fortunately, I didn’t stay away as I saw a challenge, and an opportunity, in front of me. Having blogged on other people’s sites, I felt that if I could blog there, I could blog anywhere, including on my own blogs. Taking a look at my options, I decided to download WordPress and I now run two blogs from two separate web sites.

I am thrilled with each blog’s success and have no plans of giving up on what I am doing. In fact, I am mulling over starting a couple of more blogs as I see the value of this type of medium online.

So, how are my site’s doing? Very well according to my sites’ statistics. No, there isn’t much activity as far as comments go, but my information is getting read and the blogs are bringing additional traffic to both sites. Let’s just say that the traffic increases alone have been enough to keep me going, but other factors weigh in including:

Blurbs – There are times when a full length article just doesn’t cut it, but a blurb [pithy paragraph] does. Blogs are great for showcasing tidbits of information and allowing bloggers to link to the full article if more information is desired.

Links – On my Jet Movements blog, I added over 200 aviation related links recently. Within days, traffic to my site increased and the first page rankings came back from Google. Less than six weeks after starting, the traffic to this particular blog has been great.

Showcase – My second blog, The Article Writer, has helped me communicate better to my customers. Now, my customers can read about my writing style, my comments on raising SEO, book reviews, and more. This blog has given a “human touch” to an otherwise good, but too-business-like web site.

Idea Farm – Some of my blogs have turned into articles as I have taken a short, concise work and expanded on what I wrote through an article. Saves me time, too, as all I have to do is add a couple of extra paragraphs and my article is usually done.

Yes, blogging is a great way to communicate for business folks as well as teens. Some have thought that blogging was a fad, but I must say that it isn’t and it is certainly here to stay. Have you started your blog yet?