Super Bowl Advertising And Marketing For Perfection Category: writing speaking » book marketing

The game kicks off in about one hour and we have already seen some of the high-priced ads. Here are my comments on how the big guys do it.

#1. Pepsi. Pepsi has an outside-the-box ad. The ad is done by two deaf guys trying to find out where Bob's house is. It is done completely in sign with sub-titles. This is a first. We will see if this is labeled "offensive" even if the National Association of the Deaf approved it.

#2. Budweiser. A perennial mainstay. Wouldn’t be a Super Bowl without Bud and all of their commercials.

#3. Miller Lite. Bud's main competition that seems to always be poking fun at Bud.

#4. GoDaddy. GoDaddy is always controversial which gets them the most publicity. You may see racier ads at their web site.

#5. P&G. Proctor and Gamble will air its first ever Super Bowl commercial featuring Tide.

#6. Vitoria's Secret. Marketing lingerie with hot chicks to guys makes sense to me.

There are more and I will post another article after the game.

Some comments in general.

Sex, humor, and music still sell. Well, it sells to a primarily male audience.

More companies are linking their TV ads to their web site.

Companies can get away with more on their web site. FCC rules don’t apply.

If it worked before, use it again.

Stars give credibility (to an extent).

Market to your audience (in this case, mainly males).

This is the only show that people actually wait in anticipation for the commercials.

Pepsi has coined a new term – different abilities – as opposed to disabled or challenged.

30 seconds cost almost three million, but these ads will be all over the Internet forever for free. Some ads are already at YouTube before the game started.

Marketing to 90 million people would be considered by most to be the greatest opportunity to get your product noticed. We will see who makes it big with the best Super Bowl ads.

OK. It is almost game time. I've got my sandwich, chips and dip, cold beer, and some cashews. I will be cheering for the New York Football Giants since I love an underdog.

Use the power of Super Bowl advertising to get some ideas on how to market your web site. Hopefully, for a lot less than 3 million dollars for ½ minute.


tags: their, Super, million, Pepsi, Marketing, always, first, commercials, people, audience, already, makes, almost, comments, GoDaddy, before, abilities, challenged, three, seconds



One Author`s Solution For Publishing Creative Writing Output Category: writing speaking » book marketing

It has never been easy to have your creative writing output accepted by traditional publishing houses.

Witness these famous masters of fiction who were all obliged to take the route of shelling out hard cash to have their debut novels printed.

Alexandre Dumas
D.H. Lawrence
Edgar Allan Poe
Edgar Rice Burroughs
George Bernard Shaw
Gertrude Stein
James Joyce
John Grisham
Mark Twain
Mary Baker Eddy
Rudyard Kipling
Stephen Crane
Upton Sinclair
Virginia Woolf
Walt Whitman
William Blake
Zane Grey

John Grisham, incidentally, sold copies of his first novel A Time to Kill out of the boot of a car which at the outset was his sole 'vehicle' for distributionÅ

And it is getting tougher all the time even for established authors.

It can be doubly frustrating when you`ve written something that you are desperate to see in print; something you want other people to read.

There is always recourse to the expensive vanity publishing houses but I wouldn`t take that route come what may.

Would you?

Imagine my surprise then when I stumbled across the perfect solution for publishing creative output that you cannot place elsewhere.

I have a string of traditionally published titles currently selling in bookstores world wide but I have an almost equal string that I have never been able to get into print.

That is until nowÅ

The little known but highly reputable POD (print on demand) source I have discovered requires an initial membership fee that covers UNLIMITED titles perfect bound with ISBN and free shipping to customers

In a nutshell: Instead of requiring you to place an initial order for 10 to 100 books, this innovative publisher provides the first copy of your book free of charge and then prints-on-demand and ships when they receive subsequent orders from you and your customers.

This website featured in the resource box below is well worth a visit especially if you are still struggling to get your first book into print. You could have your own personal library up and running in next to no time.


tags: print, publishing, first, route, creative, place, something, initial, Grisham, string, customers, never, output, titles, houses, Edgar, perfect, until, little, known



Finding The Perfect Used Boat Category: vehicles » boats

Finding the perfect Arizona classified ad with the perfect boat for you, especially if you are a first time boater, may seem like a very difficult task to accomplish. To help you in your quest for the perfect boat, there are a few things you should know.

Deciding what is important Choosing the right boat is more than just locating one for sale on one of the many Arizona online classified ad sites, like Qwixo.com. Really, its all about knowing what is truly important to you. You will need to decide whether you will be using the boat for your own private use, fishing, or cruising. You should also consider your families wishes and feelings, since buying a boat for your own personal needs without consulting your family will probably lead to disappointing experiences or less time spent on the water.

Typically, boats will fall into five categories which are fishing boats, power boats, sailboats, personal watercraft, and self powered boats. To help you find the perfect boat, well take a look at some of the features that each one offers.

The designs for fishing boats will vary quite a bit, as are the places you can use them. The boats that are meant for shallow waters of inland lakes and rivers are not the same boats meant for deep seas and great lakes. There are many different designs, even boats that serve no other purpose besides fishing.


tags: boats, perfect, fishing, classified, Arizona, designs, important, meant, personal, should, lakes, there, first, needs, sailboats, types, offers, which, decide, power



Backgrounds You Must Know Before You Buy A Jet Ski Category: vehicles » boats

Knowledge of a thing can always be of great help, especially if your planning of purchasing one.

Brief History
Invented by Clayton Jacobsen II, Jet Skis are the first of its kind. Kawasaki became the pioneer in the industry and they were the first to release and mass produce the vehicle. Later during the developmental stages, Kawasaki released the model JS-400 with 400cc two-stroke engines. This event then lead to the eventual success and recognition of the new vehicle in the sports world.

Description
Depending on the model, a jet ski can accommodate one to four people. Initially developed as a personal watercraft, jet ski has now evolved into a sports and transportation vehicle.

The one-person model initialized its popularity which later caused manufactures to mass produce similar watercrafts to cater the growing market.

Originally, the design was meant for crouching and standing on a platform roughly located at the rear of the equipment. However, innovation caused newer models to provide the flexibility of varying positions through the use of engineered designs. Add to it the steering column that allows vertical and horizontal movements. All these added to the rider's freedom of movement and whenever necessary, wave actions.

The jet propulsion system, being the main reason why jet skis are called was the most innovative addition to personal watercrafts. This happens when the water is driven into a tube attached in the craft and is then ejected in the rear, thus the jet effect.

This same tube in jet skis is also capable of moving horizontally from side to side, which helps a great deal during steering actions.

The power system of jet ski, being the ideal one for personal watercrafts features safety and speed. External propellers can't be found so riders need not worry on this part.

While jet skis have become the generic name for personal watercrafts designed through following the general outlines and use of the first jet skis, it would still be good to note that Jet Ski is the trademark of what Kawasaki Heavy Industries, Ltd. have produced some decades ago. The term Jet Ski is also commonly used for personal water craft versions which are equipped with handpoles, such as the stand up jet skis.

For Rent Options
Because buying a jet ski means taxing your pockets, there had been a common consensus among dealers and customers to have jet skis available for rent. This action allows many to enjoy the sport while not exhausting bank accounts.


tags: personal, watercrafts, which, vehicle, first, Kawasaki, model, sports, caused, during, through, water, craft, being, system, riders, actions, allows, steering, great



A Guide To The Oxford And Cambridge University Boat Race Category: vehicles » boats

I have been fascinated with the annual Boat Race between Oxford and Cambridge University for as long as I can remember. I didn’t attend any of these top two British Universities, nor do I have an avid enthusiasm for rowing but this traditional race of the two boats over exactly 4 miles and 374 yards still holds a fascination for me. I am not alone as the televised event is broadcast, from the historic River Thames, to hundreds of countries and has an audience of millions. The idea for the boat race between these paragons of academia was dreamt up by two students, both named Charles, funnily enough. Charles Merivale was at Cambridge University and Charles Wordsworth was at Oxford.

Cambridge issued their challenge to Oxford on March 12th 1829. Ever since then, it has been a tradition for the loser of a year’s race to challenge the other boat to a rematch the following year.

On 10th June 1829, thousands of enthusiastic people descended on the small town of Henley-on-Thames in Oxfordshire. They were there to witness the first ever staging of the Boat Race between Oxford and Cambridge’s best rowing teams. In a rather embarrassing turn of events the race had to be stopped shortly after both boats had begun to be rowed. It was restarted and Oxford was the winner of the first boat race against Cambridge.

One thing that I didn’t realise about the Boat Race until fairly recently was that the members of both crews do not get any special dispensation as far as their studies go. If they can’t keep up with their academic commitments then the students must resign from that year’s boat squad.

The Boat Race is on a Sunday in March or April and the main event is preceded by a competition between Isis and Goldie. These are the reserve boats for Oxford and Cambridge in that order. About half an hour later the Blue Boats, as the first teams of each University are known, takes place. Cambridge is light blue and Oxford dark blue.


tags: Oxford, Cambridge, between, their, boats, Charles, University, first, rowing, year’s, students, challenge, event, didn’t, March, these, teams, against, until, fairly



The History of Kayaks Category: travel leisure » boating

Canoeing and Kayaking go back to the dawn of human culture. The word "kayak" literally means "hunter's boat." The kayak was useful for transport, but it was a miraculous hunting tool, facilitating a quiet approach towards one's desired prey. The covered deck of the kayak made it more sea-worthy and better able to shed waves than the traditional canoe. Kayaks are mostly used during summer months, primarily for hunting and fishing.

Similar to the kayak, the umiak is a larger boat which can carry up to 20 people. The umiak and the kayak existed side by side, both finding useful niches for transporting and hunting throughout history.

Kayak design varied according to the specific needs of inhabitants of particular regions. For instance, early kayaks designed by inhabitants surrounding the Bering Straight were wider and shorter. Whereas the kayaks from Greenland were sleek and low. Kayaks from Baffin Island were wider and longer.

The kayak was first created by the Inuit, an artic people. Interestingly, despite being the birth place of the kayak, very little archaeological evidence of the covered kayak can be found on the Siberian Coast.

Early Eskimos made kayak frames using driftwood, and early kayaks were wrapped in sealskins.

In fact, most early kayaks were fabricated using wood for the frame and then tied together using sinew, or tendons, with a seal skin cover. Kayaks were virtually unsinkable with air-filled seal bladders. Today, very few traditional skin kayaks are still in use and the knowledge of their construction is quickly fading. Other early kayaks were made from whalebone or driftwood.

The materials that have been used to make a kayak have changed significantly with the years. Europeans eventually discovered the versatility of the kayak, and kayaks once designed with sealskins were designed by Europeans with fabric covers. This method continued until the 1950's when a company known as Valley Products began producing the first fiberglass kayak. Then in 1984, the first plastic kayak was introduced. Kayaks continue to become lighter, sturdier, and more versatile.

Now there are several types of kayaks designed with various materials suitable for a variety of sporting events. Today, kayaking is accessible to all skill levels, providing a quiet and gas-free form of breathtaking travel, exploration and exercise.


tags: kayak, kayaks, designed, early, Kayaks, using, hunting, first, traditional, Europeans, Today, people, wider, umiak, materials, useful, covered, sealskins, quiet, driftwood



Manifesting Money is Deliciously Easy Category: self improvement » attraction

Have you any doubt that manifesting money is easy? It actually is very easy to manifest what you want, but not in the way that you think. Repeating mindless affirmation and visualizing 5 minutes at a time won`t cut it.

One of the first things people do when they hear of the law of attraction is to jump into creating a business or playing the lottery with the hopes of manifesting money super fast.
This is the worst mistake. They work tirelessly getting their business up and running. When this does not work they run from one venture after another.

Of course this only gets the person frustrated. I hear people saying all the time, I played the lottery and I got nothing, the law of attraction does not work. The law of attraction does work. It is only that there are correct ways of applying the law of attraction and there are incorrect ways of applying the law of attraction.

Before you do anything to manifest more money, stop yourself. Yes, just stop. Do nothing. Before you can truly begin manifesting money you must align yourself with that money.

Alignment is an important first step. It shifts your energy from a place of lack into a place of now having. You can only have what you first become. The alignment of each thing you want to manifest takes its on time but there are many advanced, yet easy techniques that can get you there extremely fast.

When you rush to take action you are hopping to create new circumstances with the same state of being where you presently are. That`s why most people fail in the process of manifesting money or the things they truly desire to manifest.


tags: money, attraction, manifest, manifesting, there, people, first, truly, yourself, business, lottery, place, things, Before, applying, nothing, align, having, become, energy



Law of Attraction – How to Use Affirmations Category: self improvement » attraction

To affirm means to declare what is already present. It is the same with creating and using affirmations to attract or to transform the things which we desire.

When you create an affirmation you are declaring to yourself and the universe that the desire is already created. As you continue to repeat these affirmations you are also holding your thoughts clearing with intense focus on the creation that you have made.

Affirmations serve many purposes when trying to manifest the things you want. Applying the law of attraction can be hard when you try diligently to maintain positive uplifting thoughts. It’s almost impossible to monitor your thoughts twenty four hours a day but when you create clear affirmations with details they become a great tool in controlling your thoughts and in turn influencing the law of attraction in your favor.

Here are three ways to use affirmations with your law of attraction practice to get great results.

1. The first step to using the affirmations is to become very clear about what you want. In order to become clear you would need to write out all the details that you would like to see and experience in the thing that you want. The clearer you are about your intentions the more power you give to your affirmations.

2. Write a clear positive affirmation in the first person stating your desire as if it is already complete. Never make statements such as, “ I wish I could be… or someday I can have or I don’t want to do…”

These three statements are the most ineffective statements when creating your affirmations. The affirmation must be created with power and faith in order to fully shift the law of attraction in your favor. You must absolutely omit any words that tie you to the thing which you do not want. If you want to stop thinking in a negative way, it is best to state, “ I now think and feel in the most positive way. I thoughts are happy and positive every moment of the day.”

3. Move into the affirmation with feeling. Feeling adds the power to your desires. Feelings generate an internal energy that allows your whole being to absorb your statement.

Many people find it a bit hard to really create success with their affirmations and that is as a result of stuck emotional energetic patterns that are difficult to change. There are many incredible techniques that can shift those affirmations quite deeply that they make the attraction process even easier and more effective without the mindless repetition.
How deeply are you willing to go to see the changes that you know are possible to have?


tags: affirmations, thoughts, attraction, affirmation, clear, positive, power, already, statements, create, desire, become, order, three, favor, about, details, deeply, thing, first



Law of Attraction – How to Manifest Money From Nothing Category: self improvement » attraction

There is a science to manifesting money. When you understand that core of money at its finer subatomic level you will realize that you are never poor. It does not always take money to make money.

Like everything in life there is a foundation and greater levels which go beyond there. There are many people who when first understanding the law of attraction think that all that is ever needed is to wish for it and the money will come.

Then there are others who hope for more money, think they understand how the law of attraction works and continue to work hard while scattering their energy. They lack focus and lack of focus means lack of power.

Your knowledge of the law of attraction is the base, yet there are many levels which enhance your application of the law of attraction. Once you take the time to understand and study those levels you can apply them to anything. You can truly start from nothing.

The first step is to begin to see money opportunities all around you. The more aware you become of how money exchanges hands and how it flows the more confident and skilled you will become in weaving it towards you.

It does not take a particular education; it does not take large amounts of your own money to get the law of attraction to begin blessing you with money. Challenge yourself to learn the universal laws then begin to apply your knowledge of money to those universal laws. How many ways can you make money that does not require you to spend one penny?

You can begin to weave lots of money as you understand the subatomic nature of money and how it interacts with your present reality.


tags: money, attraction, begin, understand, there, levels, which, first, focus, There, apply, those, become, knowledge, think, subatomic, universal, exchanges, weave, flows



3 Ways to Use the Secret in Your Life Category: self improvement » attraction

The first thing everyone wants to know after watching the move the secret is, How do I sue the Secret? That`s understandable because although the movie is good and it does introduce you to the law of attraction it does not quite tell you how to properly apply it to your life.


The First Step

One of the first things you can do in using the secret law of attraction in y our life is to educate yourself as much as possible on the subject of the law of attraction. Learn the very nature of the law of attraction and how it influences your life.

The core of the secret, are your thoughts which goes a lot deeper than negative verses positive thought. If you understood the truly nature of thought you would be a huge step above those who think they understand the law of attraction.


The Second Step

The second step to mastering the secret law of attraction is to get a journal and begin to write. Do you know most people have no clue what their predominant thought patters is, nor do they even know what it is that they want.

When you get a journal you can begin to explore your feelings on a much deeper level. Seeing your feelings on paper clears it up from being cluttered in your mind.


The Third Step

The third step to using the secret law of attraction is to take small inspired action towards your goals. With your new law of attraction journal you can begin to track daily every action you take that is in alignment with your goals. Its very hard for most people to be aware of the way they spend their time. When you set a specific plan and track it in your journal you have a better change of seeing how your week has gone, your month and then your year.

Much time can pass with many of us taking the same tiresome actions that get us the same lousy results again and again. Then many people say that the law of attraction did not work in their lives but actually the law of attraction did work. It simply worked to give you more of the same conditions you were creating again and again.


tags: attraction, secret, again, journal, people, begin, their, thought, goals, action, deeper, using, feelings, track, first, nature, small, inspired, towards, clears



Gratitude and the Law of Attraction Category: self improvement » attraction

Gratitude or appreciation of what we already have is necessary to attract things we want. Every day when you wake up try to be thankful. Think about the good things in your live you should be thankful for. Appreciate your job (even if you don`t like it).

Feel gratitude for a place to live. If you have some food, some friends or anything else you can find to appreciate, appreciate it. A lot of people don`t have enough even basic things like food, water and their own place to live. It`s natural that you want more, that you want to improve your standard of life, but first you need to feel gratitude for what you already have.

If you start your day with feelings of gratitude you will feel good and you can keep that feeling all day.

But you should also write down something like this: I am so happy and grateful thatÅ and then write what you would like to have. For example: I am very happy and grateful that I make $1 million per year; that I have wonderful and loving wifeÅetc. Use the present tense, visualize the things you want, be grateful for them, and think about them as already yours. When you achieve them, you can add new things to your list. When you write about money, start first with amount you believe is possible and then increase the amount when you got the amount you`d written down. Be specific.

When you start doing as described above, at first you might feel strange that you are using present tense for the things you want to have in the future, but it`s important to train your mind and force your mind to think about them in present tense. After some time of playing such mental ping pong your mind will obey and will help you to achieve the things you want.


tags: things, about, start, first, gratitude, write, amount, tense, present, grateful, already, should, appreciate, achieve, happy, thankful, place, don96t, think, increase



Promoting your blog using the social and bookmark networks. Category: internet business » blogging

Sometimes you come up with a great blog story. You know it will drive you a lot of traffic but you have a problem. None knows about your great blog post. In order to get maximum attention you need to spread the word around. This is where the social / bookmark networks come handy.

What is a social / bookmark network?

It's a place where you can share your stories or bookmarks with others. Take blog reporter for example. You submit your blog story to the network, allowing other members to vote and comment on it. More popular stories that receive a certain number of votes get promoted to the front page. Most social networks are different. Some even allow you to export a large number of bookmarks straight from your browser.

Why social networks?

1) Social networks get a lot of traffic due to their nature. Users often return to read the latest stories and share their own.
2) Readers are usually only one click away from your blog. A popular submission can bring you thousands of daily visitors.
3) Most social networks are free and take seconds to register and submit your first entry.
4) You will be surprised when you see the amount of other websites that use feeds from various social networks. A good story can spread across the network like wild fire.
5) If your story will not get to the front page you can always submit another one. In most cases there is no limit on the amount of stories you can submit.
6) Most social networks are search engine friendly. Not only your story will be picked up by major search engines in no time, in most cases you will also get a reciprocal link. Some social networks have very good google page rank (PR)

Tips and tricks:

1) An interesting, catchy story is often a must. Your main target is to get promoted to the front page by getting enough votes. You need to convince other readers to vote for your story. Strange, shocking and controversial stories often do well.
2) You can always ask your friends to join and vote for you in order to get more votes. Don't create fake accounts because you will simply get banned.
3) The more stories you submit the better. If you want a steady flow of traffic you will need a steady flow of submissions.
4) Just enjoy your experience. I certainly find it more interesting compared to other methods of blog promotion, such as link development.

There are a lot of various social networks around. Simple search on google should do the trick. I personally recommend blog reporter because it is the first personal publishing network designed especially for blogs.


tags: networks, social, story, stories, submit, network, other, votes, often, search, front, traffic, their, great, spread, promoted, number, because, first, always




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