Weakness in Safe List and using Free Reports Category: writing speaking » book marketingWould you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? That does not sound right. How can this be? It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving mail from other members. This is possible because that is one of the conditions of their safe list membership. And those who join these lists are willing to agree to this condition because they themselves would want to send out their own commercial emails to the others on the list. The result: everyone is sending emails to each other but no one is reading them! It gets worse when some savvy members sign up for the membership using a free or less-frequently-used account to store the useless emails they will never bother to open and read. Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list. Using Free Reports to Build Your List. Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list. This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber. In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime. You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list. One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part simply because others are willing to do so for you! tags: report, lists, because, emails, reader, members, other, mailing, should, their, others, membership, convert, willing, build, leads, offers, effort, lifetime, viral |
10 Ways Web Site Text Can Impact Your Reader's Category: writing speaking » book marketingThe appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site. 1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black back- ground. 2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product. 3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy. 4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc. 5. Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small. 6. Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it. 7. Font Properly- You want to use a text font that relates to the product or services your selling. You don't want to use a comic type font when your selling business books. 8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site. 9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site. 10. Check The Readability- It's important to check your spelling and grammar before you upload your web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point across. tags: readers, headlines, create, headline, reader, important, color, product, using, selling, point, should, colors, typing, colored, small, grammar, subheadings, actually, capital |
Best Selling Book Cover Design Category: writing speaking » book marketingAn interior of a book is also important a well placed layout of a book makes the readers easy to read and sends a message to the reader. The formatting of the interiors should be done before the cover design is completed. A well laid out book page layout is the one most reader preferred. Create a original design that gives an edge over other publishers. Pictures and photos should be given utmost importance and blends with the subject of the book. A wrong design sends wrong signals for the readers and it will remain in the shelf than in the reader’s room. Work with an experienced graphic designer who offers the services like book cover design, case wrap design, book jacket design, text layout, barcode and image scanning. You book is judged by its cover right from the distributors, dealers, book store and finally the readers. Try to get maximum potential out of your book cover and its interior pages. There are two major parts to be looked at for a best selling book Part one: - Design Part That includes the book cover design, book layout and its interior pages. Part two: - Publishing part Editing, Copywriting, typesetting, illustration and graphics Once all these above things are done then it is time for printing. Before doing that you have to observe few things like the spine width of the book cover it is determined by the number of pages in the book. The next process is the book type hardbound or softbound once that is decided submit your manuscript preferably in MS word format with titles sub titles and headings etc. tags: design, cover, layout, pages, readers, interior, should, sends, titles, things, wrong, reader, Editing, Publishing, Copywriting, graphics, includes, illustration, typesetting, maximum |
Why using blog to earn money online? Category: internet business » bloggingThis question has been around for many times. Here we will tell you the reasons why using blog to earn money 1. You must not be an HTML expert The biggest problem to earn money from internet is HTML knowledge to design website. Blog comes as a solver problem for this matter. Most of you have to do just type what you like and let the system work for you toe display it in a webpage format. 2. Keep the content fresh Blog is similiar to online jurnal. Like you write your activiy in your diarybook, and you write it often even daily. The reader also requires frequently updated blog then seldom, because it is useful information for them. 3. Search engine optimize blog frequently Search engine love fresh content. 4. Blog creates A Built-In Linking Structure Blog always creates linking between old and new post. This condition is one of tool search engine optimization. 5. You Can Keyword-Optimize Your Blog Extensively All parts of your blog's template can be customized. And a very powerful way to do it is by inserting relevant keywords. It's a do-it-once job that will give you ongoing benefits for as the life of your blog. You can include keywords in your blog title, description, blog post headings, trackback links, comment invitations, archive titles, and category names. By doing this you can optimized your blog, and also can earn money from blog 6. You Create An Online Community If your blog is on a specific theme, you can build a loyal readership and develop an online community. You can even take it a notch higher by tying it in with a forum or membership site. Ask for comments, suggestions, ideas and feedback, or invite reader participation. Pretty soon, your blog will be growing organically - even if you don't write a lot! And you have a traffic for your site. 7. You Can Syndicate Your Content Easily Getting readers for your content is good. Getting your content out where many more readers can see it is GREAT! Syndication (via RSS feeds) is built in to most blogging platforms, giving you a quick and easy way to get a wide readership for your blog posts. tags: content, engine, write, money, online, fresh, Getting, Search, keywords, readership, creates, readers, reader, frequently, problem, specific, Community, Online, theme, Create |